Launched in 2019, Turbostart is a global fund & accelerator tailored to scout and handpick outstanding early-stage startups. Unlike conventional funds or accelerators that offer short term engagement and one-size-fits-all mentorship, Turbostart prides itself on delivering consistent and tailor-made long-term support and guidance. What sets Turbostart apart is its influential board, dynamic team, and six Centers of Excellence that provide dedicated guidance and services in areas such as Marketing, Technology, Design, Business Development, Sales and Investment Banking.
Over the past four years, Turbostart has closed four rounds of funding, totaling $50 million. They have carefully selected around 40+ startups from over 6,000 applications spanning 30+ countries and 15+ sectors. These include startups in the edtech, healthtech, fintech, e-commerce, AI and ML, renewables sector.
Turbostart, a venture capital firm with a global presence, wanted to establish itself as the preeminent brand in its industry. The firm aimed to create widespread brand awareness and position itself as the go-to choice for early-stage startups seeking more than just funding. Additionally, Turbostart sought to cultivate a thriving ecosystem of startups by wanting to attract high-quality entrepreneurs and projects across multiple regions worldwide. To achieve these objectives, a comprehensive marketing strategy was crucial for solidifying Turbostart's reputation and fostering a vibrant startup community.
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The marketing approach commenced with a comprehensive brand refresh, aligning Turbostart's visual identity with its name, vision, and mission through a new look and feel. This initiative was complemented by the development of a tailored brand guide and communication strategy. Simultaneously, we revamped the website to effectively communicate its value proposition and resonate with the new-age startup community.
Social media played a pivotal role in building a strong brand presence and community for Turbostart. We activated various social channels, leveraging content marketing, video marketing, podcasts, and other engaging formats to establish share of voice. Furthermore, under Alt- Productions, we established "Sparkplug," a proprietary event IP of Turbostart that served as a platform for budding startups to showcase their ideas. The event hosted esteemed industry leaders such as Rohit Bansal, Ullas Kamath, and Dr. Shriram Nene, fostering networking and knowledge-sharing opportunities.
Complementing these efforts, we organized hackathons, providing a stage for innovative ideas to flourish, with promising projects subsequently receiving funding from Turbostart. Additionally, a strategic public relations campaign ensured Turbostart remained active in media circles, garnering over 10 significant media coverages.
Through this comprehensive marketing approach, encompassing brand reinvigoration, digital presence, community building, and industry engagement, we aided Turbostart in successfully establishing itself as a recognized and influential brand within the startup ecosystem.
The comprehensive marketing efforts undertaken for Turbostart yielded remarkable results. On the social media front, the firm's LinkedIn following experienced organic growth from 9,000 to an impressive 40,000 within less than a year. This substantial increase in the follower base underscored the effectiveness of our content strategy and community-building initiatives.
Furthermore, the paid advertising campaigns orchestrated garnered an outstanding 1 million+ impressions, amplifying the brand's reach and visibility within its target audience. This achievement highlights the efficacy of the firm's targeted advertising approach and the resonance of its messaging.
Notably, as a direct consequence of its heightened brand presence and recognition within the startup ecosystem, Turbostart became capable of organically attracting high-quality startup applications. The firm's enhanced reputation and positioning as a go-to venture capital partner for early-stage entrepreneurs contributed significantly to this positive outcome.
